A Study on The Factors Influencing The Investors’ Attitude Towards Mutual Funds – With Special Reference to Salem City, Tamil Nadu

Authors

DOI:

https://doi.org/10.53724/jmsg/v4n4.02

Keywords:

Mutual funds, attitude, savings, Factors Influencing the Investors, savings avenues

Abstract

This paper seeks to understand the various demographic factors which affect investors’ attitude towards mutual fund. For analysing the collected data, percentage analysis and Chi-square test has been used and also ranking was done for analysing the various factors responsible for investment in mutual funds on the basis of the weighed scores. The findings of this research will help the mutual fund companies in identifying the areas to be concentrated for the improvement in investors’ response to mutual funds.

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References

Arathy B, Aswathy A. Nair, Anju Sai P and Pravith N R(August,2015). “A Study on factors affecting investment on mutual funds and its preference of retail investors” International Journal of Scientific and Research Publications, Volume 5, Issue 8, Pg. 1-4.

V. Rathnamani, V(2013). “Investor’s Preferences towards Mutual Fund Industry in Trichy”, IOSR. 76.

Sarish, Jain, A. (2012). “Analysis regarding Mutual Funds Awareness and Opinion”, VSRD-International Journal of Business & Management Research, Vol. 1(10): 1-7. 73

Singh B. K., Jha, A.K.,“An Empirical Study on Awareness & Acceptability of Mutual Fund”, Presented on Regional Student’s Conference, ICWAI, pp. 49-55, 2009.

Shanmugham R., (2000), “Factors Influencing Investment Decisions”, Indian Capital Market-Trends and Dimensions(ed.), Tata Mc-Graw Hill Publishing company limited, New Delhi., pp.56-70. 29

Gupta. S.P (2010) Statistical Methods, Sultan Chand and Sons, New Delhi.

Published

30-04-2019

How to Cite

Dr. S. Jeyalakshmi. (2019). A Study on The Factors Influencing The Investors’ Attitude Towards Mutual Funds – With Special Reference to Salem City, Tamil Nadu. Jai Maa Saraswati Gyandayini An International Multidisciplinary E-Journal, 4(IV), 01–13. https://doi.org/10.53724/jmsg/v4n4.02

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