KIRTI. Youth Purchasing Preferences in Rural Areas and Advertising Effects of Celebrity Endorsements. Jai Maa Saraswati Gyandayini An International Multidisciplinary e-Journal, [S. l.], v. 8, n. III, p. 50–52, 2023. DOI: 10.53724/jmsg/v8n3.10. Disponível em: http://www.jmsjournals.in/index.php/jmsg/article/view/238. Acesso em: 4 mar. 2024.